SEO / Advertising
Punkraft Bar is a true flagship of Ukrainian craft culture, boasting a truly impressive selection of beers: 24 taps of carefully curated draft craft beers on rotation, 8 of which are imported delicacies from the best world producers, and 16 from local breweries
Tasks
- Introduce the establishment to as many potential guests as possible, since the establishment is located in the center of the capital, but outside of good pedestrian and car traffic.
- Ensure a high level of recognition of the craft beer bar among other bars.
- Increase the number of visitors, among both locals and foreigners.
Solution
- Launch local advertising campaigns on Google and social media.
- Actively manage Google Business, social media accounts, and systematically create high-quality content.
- Communicate and engage with bloggers and local craft breweries for collaboration.
- Register the establishment on national portals and increase the number of positive reviews.
- Improve Google search results.
Instagram profile packaging
Results
- The bar regularly hosts themed events for craft beer enthusiasts.
- Increase the annual revenue of the establishment by 40%.
- Achieve more than 600,000 impressions per month for the advertising campaign with a minimal budget.
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