MAUP International Lyceum
A modern scientific and educational complex, providing high-quality educational preparation from preschool to high school.
The construction of the lyceum began in June 2016. Our task was: to attract children and students to all grades of the lyceum by September, from pre-school to high school. Moreover, the lyceum required many important things from the name to the material and technical base.
In the spring of 2016, half a year before the opening of the lyceum we implemented naming, branding and positioning. The unque trade offers were created, they were based on the parents' expectations of an ideal educational institution. A landing page and social media accounts were created. Search and targeted advertising were customized, guerrilla marketing was actively applied.
Mass media advertising
Google Display Network
In June 2016, at the start of construction works, about half of the students entered the lyceum. In August 2016 due to the correct positioning and nice visualizing the expectations, 87% of the total number of parent-school contracts were signed.
March 2016 - the beginning of work
May 2016 - the first parent-school contracts are signed
September 2016 - the lyceum has 87% of students
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