Ballistics

Naming / Logo / Branding / Site / Advertising

Ballistics is a shooting range in Kyiv that offers visitors the opportunity to fire a variety of firearms, including pistols, revolvers, carbines, and shotguns. It is a new state-of-the-art shooting range that offers a unique shooting and sports training experience.

Tasks

Develop basic branding for "Ballistics"
Create a user-friendly website for shooting range customers
Establish and populate social media accounts for the shooting range
Ensure high brand awareness of the shooting range among the target audience
Create a cross-marketing partnership network

Solution

Branding and identity development for the club
Development of gift certificates and loyalty programs for shooting range customers
Creation and systematic management of shooting club social media. Collaboration with bloggers and opinion leaders.
Creation and promotion of Google Business, improvement of organic search results, guerrilla PR

Designed logo

Instagram profile packaging

Collaboration with the chain of weapons stores - STVOL

Results

Already in the first months of operation, the sports and shooting club "Ballistics":

won several major tenders
secured an average monthly occupancy rate of 70% in its shooting galleries
concluded a strategic partnership with the Stvol chain of gun stores
becаme a regular platform for leading Ukrainian blogger-trainers to create specialized content.